Pop Goes The News — Canadian retailer Roots launched a campaign Wednesday that showcases homegrown artists like Francesco Yates, Brett Kissel and Hannah Georgas.

The #sweatstyle campaign, which also features k-os, Sophie Pelletier, Dave Monks of Tokyo Police Club, and Kira Isabella, will be shown in Roots stores in Canada, the U.S. and Asia as well as on transit shelters in several Canadian cities.