Pop Goes The News — Singer Justin Bieber asked his millions of fans Wednesday to help him shut down a gossip website run by a fellow Canadian.
In an Instagram post, Bieber declared that HollywoodLife.com — by Toronto’s Bonnie Fuller — is “untruthful and hurtful” and urged his nearly 72 million followers to “spam them and petition to shut them down.”
In a caption, Bieber also called the site “garbage.”
The 22-year-old superstar did provide any additional details and did not explain how a petition could be effective in shutting down a legitimate business.
Within hours of his post, “#ShutDownHollywoodLife was trending on social media.
Hollywood Life is part of Penske Media Corporation, which also owns Variety magazine and websites like Deadline and TVLine.
Fuller, 59, has been running the site since 2009.
A graduate of the University of Toronto, Fuller worked as a fashion reporter at the Toronto Star before a stint as editor-in-chief of Canadian fashion magazine Flare.
She then headed south and landed big gigs at magazines like Marie Claire, Cosmopolitan and Glamour.
In the early 2000s, she started working for celebrity magazines — first at Us Weekly and then at American Media Inc., which owns titles like National Enquirer, Star, and RadarOnline.
Hollywood Life frequently posts stories about Bieber, his public behaviour, and his personal relationships.
On Tuesday, the website reported that the “Sorry” singer flew 21-year-old actress Nicola Peltz to Canada to see his concerts and “enjoy a little vacation.”
But a number of Bieber-related articles have been pulled off the site, including one on Thursday that had the headline: “Gigi Hadid Warns Nicola Peltz About Justin Bieber: He’s A ‘Heart-Breaker’ Who’ll Hurt You.”
Another one, titled Selena Gomez Totally ‘Over’ Justin Bieber: Begs Friends Not To Say His Name,” has also been removed from the site.
A little more than a year ago, Bieber called out Hollywood Life on Facebook, claiming “they literally make up whatever they want.” He urged his fans not to “go to their website and give them traffic.”
Fuller, who has just over 22,000 followers on Twitter, has not yet responded to Bieber’s war on her website. There has also been no comment from Hollywood Life, which has 216,000 Twitter followers.
Bieber has 83 million followers on Twitter.