Pop Goes The News — Most Canadians who watch movies do so in the comfort of their homes, according to results published Thursday by Telefilm Canada.
The Audiences in Canada: Trend Report found that 81 per cent of movie-viewing is done at home, compared to 16 per cent at cinemas. Only three per cent is on mobile devices.
The study found that Canadians over 24 are going to movie theatres less often. Only 10 per cent said they are going more frequently than they did the year before.
Roughly 20 per cent of people aged 13 to 24 said they go to cinemas more often.
Comedies and action/adventure movies are the most popular films while musicals and westerns are the least.
The Telefilm Canada report used data collected over three years as well as focus groups in four cities last year and a survey by ERm Research commissioned by the Movie Theatre Association of Canada.
The full report can be found here.