Pop Goes The News — Canadians seem to be fans of their homegrown hook-up site, Ashley Madison.
According to data leaked by hackers on Tuesday, 6.3 per cent of the Canadian population has (or had) an account with the dating website owned by Toronto-based Avid Life Media.
London, Ont. leads the way with 10.5 per cent of people having an account, followed by Mississauga, Ont. and Edmonton, who are tied at 9.7 per cent.
The rest of the Top 10 consists of Calgary (8.9%), Toronto (8.6%), Hamilton, Ont.
(7.7%), Ottawa and Winnipeg (6.6 per cent) and Montreal (4.4%).
Vancouver ranked 10th with only 2.2 per cent of people signed up to the site.
With 222,982 Ashley Madison accounts, Toronto is fourth in the world behind São Paulo, New York and Sydney. The only other Canadian city to make the Top 25 is Calgary, in 17th place with 107,021 accounts.
Though it is promoted as “the world’s leading married dating service” where “thousands of cheating wives and cheating husbands signup everyday looking for an affair,” at least 86 per cent of Ashley Madison users are men and 40 per cent of all users are single.
According to the hacked data, 12.7 million users identified themselves as single men seeking females.
Since no email verification is required, many accounts are created with fake or misappropriated email addresses. Tuesday’s data dump suggests at least 34 per cent of member emails are not valid.
The data also shows 288 valid accounts in Canada using a government e-mail address.
The statistics were compiled by dadaviz.com, which included the disclaimer: “Please take these with a grain of salt, as a portion of the information from the database may be fraudulent.”